in recent years,With the rising cost of marriage and the changing mindset of young people,The wedding banquet market is going through a period of turbulence“Slimming Revolution”。data shows,2023The average size of wedding banquets in first tier cities varies from5Years ago25Table reduced to15table,But the budget for a single table has increased40%。
Changes in emotional needs
- Refusing performance-based weddings:More couples hope their wedding is“Show important people”,Rather than“Show it to everyone”
- Emphasis on experience and light display:The saved budget is used for the customization process,For example, handwritten thank-you cards for each guest
- Compromise between parents and children:Many families pass through“Split banquet”Resolve conceptual conflicts——Core family and friends field according to the preferences of newcomers,The elders' field retains traditional procedures
New integration of local customs
At a recent wedding held at Four Seasons Garden:
- Guangdong Brides'“betrothal ”Simplify to9appearance(Original requirement18appearance)
- Northeast groom's“Change the taste of tea”Switch to Western style brunch format
- Jiangsu and Zhejiang“Thank you, Matchmaker”Become a donation public welfare project
The most unforgettable“Small wedding”
Last month, there was only one event30A person's wedding banquet,Newcomers use saved money to hire illustrators to draw guest portraits on site,Finally, assemble their wedding photo background。When leaving,Each guest took away a painting and a handwritten blessing from the newlyweds。
